January 9, 2019 marked the launch of a new outreach to artists, the Just Paint Experience – a new expression of GOLDEN expertise centered on the practical needs and perspectives of artists. Where Just Paint offers scholarly depth and detail, Just Paint Experience (referred to as “JPE” around the factory) is more quick-reading, studio-oriented content in a variety of forms.
New content will be added all the time with a focus on specific topics or issues each month. January will consider the preparation of surfaces for painting and drawing, February will explore grounds and texture. Going farther into 2019 there will be in-store demonstration kits to provide hands-on experiences to match the content available online.
Perhaps the most important aspect of JPE is the dialog we want to have with artists. Much of the content is available only to subscribers (free) and comments, discussion and feedback are encouraged. Subscribers will be notified when new content becomes available, and also get content, product previews, and offers exclusive to JPE.
Within the factory, JPE is engaging employee owners from a range of departments and discplines to look at our products from an artist’s perspective and participate in conversations about the possibilities, limitations and experience of making art with them.
We encourage everyone to visit JustPaint.org/exp so they can get in on the ground floor of a new approach to talking about art studio materials and practices, join the conversation and help shape the future of JPE.